How can you attract companies to a coaching programme for female executives when it’s not on their agenda?
This comes with a massive word of caution, and you MUST acknowledge this caution within your marketing.
Here is the caution: Since Covid, more and more executives are looking to leave their careers and find alternative directions. Unwittingly, it has been reported that companies investing in executive coaching courses are seeing those execs leave, once they have been empowered. Therefore, it is critical to your marketing, to show how your training enhances aspects such as loyalty and teamwork. There are also other opportunities available that will provide you with a competitive advantage. We will discuss later in the article.
Now you are prepared to learn how to attract companies to a coaching programme for female executives…
How To Get Ahead Of Your Competition.
There are a million and 1 courses about leadership, and the corporate world is drowning under “diversity training”. Once you offer what everyone else offers, you lose an edge, an edge your clients want. Why? Because the top companies all want to be first, especially when they are head hunting staff and need attractive training solutions to form part of the package.
So, how do you stay ahead of the curve?
Just monitor what’s happening in the Universities of the USA.
Don’t look at corporate. You are too late, unless the companies are very much into adopting new systems very early.
It’s the universities that are driving the shape of the corporate world.
And that’s where you must keep an eye on.
Start Writing And Talking About This New Thought
You do not need to know the answers.
Raise the questions.
Make the speculation.
Find the comparisons.
Share those articles with your target audience.
Target The Companies And Influencers
From recruitment agencies, to HR directors, and industry journalists.
Use Linkedin, create yourself a hot list of 500 people.
And engage with them.
Get Off Your Ass And Meet Them.
People love to meet, get yourself to a conference; lots of them.
Create A 90 Second Presentation
Just a quick video explaining what it is, ask important questions they can’t answer, ask about their future, invite them to meet with you.
Gaining A Competitive Advantage.
Here are just 2 ways you can gain advantage over your competitors.
1. Demonstrate how your course creates loyalty to the company
2. Be the first to explain how executive coaching courses enable well-trained staff to leave. Literally, bring it to the attention of your prospect to create an important discussion that other coaching companies are not having.
Summary.
It’s easy to drown in the sea of coaches who are desperate to crack the corporate nut.
Be shrewd.
Be different.
Bring something new to the table.
How To Pass The Moon And Land In The Stars.
Ask a large organisation if you can conduct academic research at their organisation, look for patterns, present the findings, offer solutions. Then you write the book about it.
You become the first person to uncover this pattern.
if you need more help, you can contact David through his Facebook profile or you can take a look at our affordable coaching.
