HOW CAN YOU HAVE MORE PEOPLE WATCHING YOUR CONTENT?
This is a Facebook Reel Experiment to learn how to have more people watching your content. This experiment was started on the morning of Sunday 4th of December, at 9:38am.
The results collected were taken at 9:30am, on Monday December 5th, 24 hours later.
The purpose of the experiment is to find out which Facebook signal is the most effective at helping spread my message.
There are 3 Facebook signals. A like, though you can change this to a heart.
You can share the post or video, and the third signal is a comment.
What do you want your followers to be doing?
There’s a lot of “facts” spouted on social media, I just wanted the truth.
If I am going to be honest, and I ought to be, I made this experiment so I can enhance my own marketing with blogging and reels, and to share the results with customers and those who follow me. There is a lot of information on the internet, that is structured as a truth, the messages certainly seem convincing.
Daily, we are inundated with “experts” professing they have cracked the code to cracking the social media algorithms that then leads them into huge amounts of clients and profits. Heck, the way some of these experts purr over their secret sauce, you may be forgiven for thinking they have transcended into the afterlife.
An experiment everyone can do
Experiments, do not have to be complicated. And I want coaches, entrepreneurs and small business owners to be able to conduct their own tests. It’s not some intellectual scientific art, that requires years of experience, just a little bit of thinking.
In fact the results you are about to see came from an experiment I put together in about half an hour. And it was 30 mins very well spent.
How the testing workedThe question is, “What’s the best thing your follower can do for your social media content? Like it, share it, or comment on it?” With each video I asked my clients to like the first video, share the 2nd and to comment on the third.
Anomolies with the testingThe obvious anomaly is that other people, outside of the experiment would not have clear instructions, or in fact someone could make an error, for example, commenting on a video where I only asked for a share or a like. So we must understand that these results are a very good estimate, but cannot be seen as 100% accurate. However, they are significantly better than the guesswork, dressed up as facts, that are currently being presented by other sources.
Here are the 3 videosVideo 1 Please only LIKE this reel https://www.facebook.com/reel/519351623479422?fs=e&s=TIeQ9V
Video 2 Please only SHARE https://www.facebook.com/reel/593069659253740?fs=e&s=TIeQ9V
Video 3 Please only comment https://www.facebook.com/reel/882361326136344?fs=e&s=TIeQ9V
Video 257 views – COMMENTS, video 3
Video 356 views – SHARED, video 2
Video 102 views – LIKES, video 1
A total of 715 views
Video 1 – LIKES 14%
Video 2 – SHARED 50%
Video 3 – COMMENTS 36%
THE MASSIVE SURPRISE…
Here’s the surprise.
The first 3 videos (Wearing a red coat) I want you to look at have the view counts of
All 3 videos were recorded and uploaded within 5 minutes of each other, the content and the length of the videos are different. These videos of me wearing the red coat were recorded 2 to 3 days before the experimental videos where I am where a stripy hoody.
358 does not have a sub headline. It has a singular headline and has the fewest views.
878 and 665 both have a sub-headline, and double the amount of views 358 has.
Video 661 (red coat), that’s 661 views is a replica of the video with 878 views, with the exception of adding in the graphic LIKE. This video was created 1 day after video 1, 2 and 3 were published.
Despite it being published 1 day later it has smashed the video 358. It’s almost double the amount of views.
The videos with 151 and 132 views were taken a few months ago. My personal profile audience (friends) hasn’t really changed.
There is no headline.
and the results are very low
What can you take from this..?
1. Have a headline and a sub headline.
2. Asking for people to like your content could be helpful, but it’s far more important to have a headline that grabs the attention of your audience?
Do you want a competitive advantage?
It is hard to control the amount of likes, shares and comments, but you can control the quality of your headline.