Facebook Reel Experiment

Facebook Reel experiment


This is a Facebook Reel Experiment to learn how to have more people watching your content. This experiment was started on the morning of Sunday 4th of December, at 9:38am.
The results collected were taken at 9:30am, on Monday December 5th, 24 hours later.
The purpose of the experiment is to find out which Facebook signal is the most effective at helping spread my message.

There are 3 Facebook signals. A like, though you can change this to a heart.
You can share the post or video, and the third signal is a comment.

What do you want your followers to be doing?


There’s a lot of “facts” spouted on social media, I just wanted the truth.

If I am going to be honest, and I ought to be, I made this experiment so I can enhance my own marketing with blogging and reels, and to share the results with customers and those who follow me. There is a lot of information on the internet, that is structured as a truth, the messages certainly seem convincing.

Daily, we are inundated with “experts” professing they have cracked the code to cracking the social media algorithms that then leads them into huge amounts of clients and profits. Heck, the way some of these experts purr over their secret sauce, you may be forgiven for thinking  they have transcended into the afterlife.

An experiment everyone can do

Experiments, do not have to be complicated. And I want coaches, entrepreneurs and small business owners to be able to conduct their own tests. It’s not some intellectual scientific art, that requires years of experience, just a little bit of thinking.

In fact the results you are about to see came from an experiment I put together in about half an hour. And it was 30 mins very well spent.

The above image is a screenshot I sent to my clients.

How the testing worked

The question is, “What’s the best thing your follower can do for your social media content? Like it, share it, or comment on it?” With each video I asked my clients to like the first video, share the 2nd and to comment on the third.

Anomolies with the testing

The obvious anomaly is that other people, outside of the experiment would not have clear instructions, or in fact someone could make an error, for example, commenting on a video where I only asked for a share or a like. So we must understand that these results are a very good estimate, but cannot be seen as 100% accurate. However, they are significantly better than the guesswork, dressed up as facts, that are currently being presented by other sources.
I think there are better photos of me lol However this is one of the videos shared.

Here are the 3 videos

Video 1 Please only LIKE this reel https://www.facebook.com/reel/519351623479422?fs=e&s=TIeQ9V

Video 2 Please only SHARE https://www.facebook.com/reel/593069659253740?fs=e&s=TIeQ9V

Video 3 Please only comment https://www.facebook.com/reel/882361326136344?fs=e&s=TIeQ9V


Video 257 views – COMMENTS, video 3

Video 356 views – SHARED, video 2

Video 102 views – LIKES, video 1

A total of 715 views

Video 1 – LIKES 14%
Video 2 – SHARED 50%
Video 3 – COMMENTS 36%



Here’s the surprise.

The first 3 videos (Wearing a red coat) I want you to look at have the view counts of
Not 661

All 3 videos were recorded and uploaded within 5 minutes of each other, the content and the length of the videos are different. These videos of me wearing the red coat were recorded 2 to 3 days before the experimental videos where I am where a stripy hoody.

358 does not have a sub headline. It has a singular headline and has the fewest views.
878 and 665 both have a sub-headline, and double the amount of views 358 has.

Surprise #2

Video 661 (red coat), that’s 661 views is a replica of the video with 878 views, with the exception of adding in the graphic LIKE. This video was created 1 day after video 1, 2 and 3 were published. 

Despite it being published 1 day later it has smashed the video 358. It’s almost double the amount of views.



The videos with 151 and 132 views were taken a few months ago. My personal profile audience (friends) hasn’t really changed.

There is no headline.
and the results are very low

What can you take from this..?

1. Have a headline and a sub headline.

2. Asking for people to like your content could be helpful, but it’s far more important to have a headline that grabs the attention of your audience?

Do you want a competitive advantage?

It is hard to control the amount of likes, shares and comments, but you can control the quality of your headline.

If you want to enhance your marketing, and have more clients in your coaching business, contact David today.


It's how coaches build a $10,000-a-month income without being a salesperson.

by Going Beyond The Illusion

by Going Beyond The Illusion

“Together, bringing people and communities together from a heart-felt perspective and inspire them to see beyond the illusion with a can-do attitude” (Channelled from David's angel)

It's how coaches build a $10,000-a-month income without being a salesperson.

100% Original FREE Training.
It replaces what every other business coach has been copying

How a life coach can get referrals

How a life coach can get referrals

This article answers the question, how a life coach can get referrals…We are sure you’ll love it. How Can I Get Free Referrals? As a life coach, referrals can be a valuable source of new clients and business. The best part about referrals is that they are free and come from satisfied clients who are eager to share their experience with others. To get free referrals, you need to focus on providing exceptional service and creating a positive experience for

Read More »
How Do Life Coaches get customers

How Do Life Coaches get customers?

Building a Strong Personal Brand A strong personal brand is essential for life coaches who want to attract clients. Your personal brand should reflect your unique personality, skills, and expertise as a coach. It is important to develop a clear message and consistent image across all of your marketing materials, including your website, business card, and social media profiles. Networking and Building Relationships Networking is a crucial part of attracting clients as a life coach. Attend local events and conferences,

Read More »
"Where Do Life Coaches Find Clients?"

Where Do Life Coaches Find Clients?

How Do I Market Myself as a Life Coach? Marketing yourself as a life coach is crucial in order to attract clients. Utilize a combination of traditional and digital marketing techniques to reach a wider audience. You can create business cards, flyers, and brochures to distribute in your community. Consider speaking at events, workshops, and meetups to promote your services. With the rise of technology, digital marketing is becoming increasingly important. Build a website that showcases your skills and experience,

Read More »
How to Find Clients as a Life Coach Using ChatGPT

How to Find Clients as a Life Coach Using ChatGPT

How to Find Clients as a Life Coach Using ChatGPT As a life coach, your ultimate goal is to help your clients achieve their full potential. But in order to do that, you first need to build a thriving practice filled with a diverse range of clients. The challenge for many coaches is figuring out where to find and how to attract these clients. Utilizing the latest technology, like ChatGPT, can give you an edge in finding and retaining clients.

Read More »

How life coaches can increase motivation

Transactional analysis (TA) is a psychoanalytic theory and method of therapy developed by Eric Berne and life coaches can use it to increase motivation. A life coach can use TA to help clients understand and change their patterns of communication and behavior. By understanding the underlying transactions and dynamics in their relationships, clients can learn to take responsibility for their own feelings and actions, and communicate more effectively with others. Additionally, TA can be used to help clients identify and

Read More »

How do I sell myself as a life coach?

When you ask the question, how do I sell myself as a life coach, are you aware of the distinction between marketing and selling?  I ask because when we say “I need to learn how to sell myself” we are in fact often referring to marketing, rather than the financial transaction side of things, the part where you are talking to the client and asking them to pay you. How do I market myself as a life coach? Starting with

Read More »

Our Blog

The only blog for coaches you’ll ever need.From helping you through those tricky moments with clients, all the way through to growing your business, our blog for coaches will keep you growing. Please leave this field empty It’s how coaches build a $10,000-a-month income without being a salesperson. First name * Email Address * Check your inbox or spam folder to confirm your subscription.

Read More »
networking to find coaching clients

FAQ. If you have more questions, just ask, it’s really no problem

What is this about We help you turn your followers and other people interested in your expertise, in to a paid community. The community is inexpensive to join, has high value for the client and the clients build a relationship with you that leads them into buying your premium priced products. Why don’t I just sell my premium priced products? The higher the price of your premium priced products, the better you need to be at marketing, sales and persuading

Read More »
regular recurring income for coaches

7 Surprising Strategies for Achieving a Regular, Recurring Income as a Life Coach

As a life coach, you are dedicated to helping others achieve their goals and improve their lives. However, in order to sustain your business and continue to make a positive impact, it’s important to also focus on building a stable and consistent income. If you’re struggling to achieve a regular, recurring income as a coach, you may be wondering what strategies you can use to turn things around. In this article, we’ll explore 7 surprising strategies that can help you

Read More »
networking to find coaching clients

How to utilise networking events and professional associations to find coaching clients

Networking to find coaching clients Networking to find coaching clients is perhaps the most fun ways of marketing, simply because you get to meet so many people and there are huge opportunities. As a coach, one of the key aspects of your business is building relationships with potential clients. Networking events and professional associations can be great places to connect with people and find new coaching clients. In this article, we’ll explore some strategies for using these resources to grow

Read More »