Introduction
Before you start coaching, it’s important to establish a brand and build your reputation as a coach. You don’t need a website to get clients (and in fact, there are many reasons why you might have one), but it’s still important that you have an online presence if you want people to find out about your services. In this article, we’ll explore several ways to help you get coaching clients without having a website:
Become a content creator.
One of the best ways to get coaching clients without a website is to become a content creator.
There are many different types of content that can help you attract potential clients, including:
- Blog posts, ebooks and other written pieces (like this one!)
- Videos and podcasts
- Audios or other audio files
Content doesn’t have to be long-form or even very complex in order for it to be helpful. You could create something as simple as an infographic or a listicle that will help your ideal clients learn something new about themselves or their business. You might even choose to focus your efforts on creating video courses like those offered by Amy Porterfield’s Traffic Generation Café!
Content marketing can bring you clients even if you don’t have a website.
Content marketing is a form of online marketing that involves the creation and sharing of media and publishing content on your own website, social media channels, and other online properties. Content marketers create and publish blog posts, videos, infographics and other shareable products.
Content marketing can help you attract new clients because it gets you in front of potential clients who may not have known about your business before. You also get to build trust with these people through the content that you’ve published online. The more trust that’s built up between you and these new visitors or followers then the more likely they are going to contact you when they’re ready for coaching services in particular!
Tell stories through social media and live videos, and in emails and newsletters.
- Use social media to share your expertise. Social media is a great way to tell stories, and you can use it to show your audience that you’re the expert they need. Share stories with them, talk about what you’ve learned and how it applies to their lives, and offer recommendations on how they can apply this information in their own lives.
- Try live videos to help people see you as an expert. Live videos are an excellent way for people who are looking for information about coaching or who have questions about coaching find out more about what you have to offer as a coach—and if it resonates with them then they might reach out!
- Use email newsletters as another opportunity to connect with clients. If someone has subscribed themselves or someone else has subscribed then sending out regular updates keeps their interest high while also giving them access information related specifically towards coaching (which could include things like job listings).
Find your ideal clients.
The first step to getting clients is finding your ideal client. The best way to do this is by creating a list of their characteristics, including:
- The problems they want to solve.
- Their goals and values.
- Their personality type (Parent, Divorcee, Director, Explorer, etc).
Have a Beta Program
A beta program is a great way to test your service, marketing, pricing and value proposition. You can also use it as an opportunity to test your product. A beta program is basically an invitation-only trial period in which you offer your service or product before they’re fully developed or released.
You can launch a beta program on any platform where people can sign up for something new: Facebook groups, email newsletters and social media pages are all good places to start. For example, if you have an idea for a book about how to market online courses but aren’t sure if there’s enough interest yet (or even what topics people would want covered), consider setting up some sort of landing page with information about the product (and maybe even some sample content) so that interested parties can fill out their details and receive updates when the book becomes available.
Ask for referrals, don’t wait for them.
You can ask for a referral at any time.
So you have just finished a great call and you ask for feedback.
The client says ” I made a massive breakthrough today”
And you can say, ” Do you mind if you write that on your social media platforms for me please, and ell anyone about me who inquires about what you write?”
Another way is to ask.
“Do you know anyone who will benefit from my services?”
“Could you set up a 3 way chat for me on Messenger?”
Maybe your client runs a community of people.
“Would it be ok if you interview me in front of your community?”
Collect reviews at the end of every call.
- Collect reviews at the end of every call. Just before you hang up with a client, ask them to leave a review on your website (and any other places they know about).
- Ask your clients what they like most about working with you and how you can improve. Sometimes, this will get them talking about their own business and bring up opportunities for collaboration or referrals.
- When the client tells you how great their session has been, just say “If I put what you said down in words on an email, would you be so kind to post that as a testimonial for me please?”
Conclusion
We hope this post has helped you get started with your coaching business. With so many options to choose from, it can be difficult to know where to begin. The most important thing is to start somewhere and keep moving forward! You’ll learn more about what works as you go along and find out how much you like each method of building a clientele (and why). Good luck with all of your entrepreneurial endeavors!
