How to recession proof your coaching business

How to recession proof your coaching business

Businesses that succeed through a recession do 2 things.
They are careful with the services they offer in terms of having multiple streams of income, and they invest. Here’s our guide to recession proof your coaching business.

I have thrived in 2 recessions using that simple guide.
So here is what you can do as a life coach.

How to recession proof your coaching business in 3 steps.

1. Have a cheap offer that is linked to a subscription. Even if it’s $50 a month. Having 100 people paying you $50 a month is great, and if you lose 10 clients it’s not the end of the world.

2. You may want to consider having a 2nd cheap offer, to the same audience, but offering a solution to a different problem to the one you are already helping with. So for example, I could offer group coaching to help life coaches develop their sales and marketing, and another’s a drip-fed course to help with converting discovery calls.

3. Then to have a higher paid offer for people who have the resources and want to take their journey further.

What we are looking at here is diversification but aimed at the same audience and that but is crucial. If you have 2 audiences, say life coaches and also parents with ADHD, that’s twice the work, twice the marketing, twice the time.

Back in the massive recession of 2008/12 I my coaching niche was marketing for driving instructors. I offered a few services. An eBook, a call answering service, 1-1 coaching, workshops, website building, SEO. All to the same audience. 3 of the services were subscription-based. 

My company grew and we celebrated our success by telling our audience about who we had just taken on as an employee. While other businesses were crumbling, we were leading, successful and seen to be successful. And where do people go when in a crisis? They look for help from successful people. 

Then you need to get out and advertise. 

In summary.
Stick to one audience.
Supply different services to support their needs.
Have different price points.
Keep sure you are meeting more potential clients.

And finally.
If a client needs to stop your services, offer them a discount or a downsell. The discounts work better on services that are not 1-1.

by Going Beyond The Illusion

by Going Beyond The Illusion

“Together, bringing people and communities together from a heart-felt perspective and inspire them to see beyond the illusion with a can-do attitude” (Channelled from David's angel)

It's how coaches build a $10,000-a-month income without being a salesperson....

100% Original FREE Training.
It replaces what every other business coach has been copying

How to use Chat GPT for Coaches

How to use Chat GPT for Coaches is the question on the lips of all life coaches right now. It has the ability to create effective short cuts to our business that extend our financial growth while supporting our clients in a way that perhaps we could not previously imagine. In this article we answer a range of questions relating to Chat GPT and how you can get started now. How to sign up for Chat Gpt The link you

Read More »
How a life coach can get referrals

How a life coach can get referrals

This article answers the question, how a life coach can get referrals…We are sure you’ll love it. How Can I Get Free Referrals? As a life coach, referrals can be a valuable source of new clients and business. The best part about referrals is that they are free and come from satisfied clients who are eager to share their experience with others. To get free referrals, you need to focus on providing exceptional service and creating a positive experience for

Read More »
How Do Life Coaches get customers

How Do Life Coaches get customers?

Building a Strong Personal Brand A strong personal brand is essential for life coaches who want to attract clients. Your personal brand should reflect your unique personality, skills, and expertise as a coach. It is important to develop a clear message and consistent image across all of your marketing materials, including your website, business card, and social media profiles. Networking and Building Relationships Networking is a crucial part of attracting clients as a life coach. Attend local events and conferences,

Read More »
"Where Do Life Coaches Find Clients?"

Where Do Life Coaches Find Clients?

How Do I Market Myself as a Life Coach? Marketing yourself as a life coach is crucial in order to attract clients. Utilize a combination of traditional and digital marketing techniques to reach a wider audience. You can create business cards, flyers, and brochures to distribute in your community. Consider speaking at events, workshops, and meetups to promote your services. With the rise of technology, digital marketing is becoming increasingly important. Build a website that showcases your skills and experience,

Read More »
How to Find Clients as a Life Coach Using ChatGPT

How to Find Clients as a Life Coach Using ChatGPT

How to Find Clients as a Life Coach Using ChatGPT As a life coach, your ultimate goal is to help your clients achieve their full potential. But in order to do that, you first need to build a thriving practice filled with a diverse range of clients. The challenge for many coaches is figuring out where to find and how to attract these clients. Utilizing the latest technology, like ChatGPT, can give you an edge in finding and retaining clients.

Read More »

How life coaches can increase motivation

Transactional analysis (TA) is a psychoanalytic theory and method of therapy developed by Eric Berne and life coaches can use it to increase motivation. A life coach can use TA to help clients understand and change their patterns of communication and behavior. By understanding the underlying transactions and dynamics in their relationships, clients can learn to take responsibility for their own feelings and actions, and communicate more effectively with others. Additionally, TA can be used to help clients identify and

Read More »

How do I sell myself as a life coach?

When you ask the question, how do I sell myself as a life coach, are you aware of the distinction between marketing and selling?  I ask because when we say “I need to learn how to sell myself” we are in fact often referring to marketing, rather than the financial transaction side of things, the part where you are talking to the client and asking them to pay you. How do I market myself as a life coach? Starting with

Read More »

Our Blog

The only blog for coaches you’ll ever need.From helping you through those tricky moments with clients, all the way through to growing your business, our blog for coaches will keep you growing.

Read More »
networking to find coaching clients

FAQ. If you have more questions, just ask, it’s really no problem

What is this about We help you turn your followers and other people interested in your expertise, in to a paid community. The community is inexpensive to join, has high value for the client and the clients build a relationship with you that leads them into buying your premium priced products. Why don’t I just sell my premium priced products? The higher the price of your premium priced products, the better you need to be at marketing, sales and persuading

Read More »
regular recurring income for coaches

7 Surprising Strategies for Achieving a Regular, Recurring Income as a Life Coach

As a life coach, you are dedicated to helping others achieve their goals and improve their lives. However, in order to sustain your business and continue to make a positive impact, it’s important to also focus on building a stable and consistent income. If you’re struggling to achieve a regular, recurring income as a coach, you may be wondering what strategies you can use to turn things around. In this article, we’ll explore 7 surprising strategies that can help you

Read More »