How to scale a coaching business, it couldn’t be easier…

but there are several questions you need to ask so you can be specific about your direction. 

Are you scaling your coaching business for profit, impact or to be able to walk away from it while it runs without you? The answer to this question will have a significant impact on how you design your business.

So here are a few points to consider when creating your coaching services.

  1. Are you selling 1-1 time?
  2. Group coaching?
  3. Courses?
  4. A franchise?
  5. A mixture of all?

The right thing to do is consider your target audience, their expectations, how delivery effects results, and your time.

For example, if you are selling 1-1 time you only have so many hours in the day, therefore selling time will necessitate the need to bring in staff. They could be franchisees.

When scaling a coaching business we usually look towards 2 directions, the steps of the customer journey and how many customers you can support on each step. 

A lot of people refer to scaling a coaching business to mean increasing their profits, but the two are not mutually exclusive. And increasing your prices doesn’t fully mean you are a scaling your business.

The true key to scaling a coaching business is this.

  1. The customer journey and the services provided to meet the needs.
  2. How many customers each step can service. 
  3. Having staff and a system to do the work for you while you are in vacation.


So when I write at the beginning of this article “How to scale a coaching business couldn’t be easier” That might go down as some world class artistic licence.

Because it’s not easy.

However, that’s not to say it’s impossible.


The best time to start planning is right at the beginning of your journey, but don’t worry if you have already setup an online coaching business and you need to modify it a little. It’s all part of growth…right?


What’s your next move?

How are you going to scale?

Or do you just want a regular flow of clients that enable you to have a great lifestyle?