If you own a business, you know how important it is to get the word out about your product or service. If you’re a coach, healer, mentor or personal trainer, your goal is to reach as many people as possible and help them improve their lives. The best way to accomplish this is by writing compelling sales copy for coaches that informs potential customers about what you have to offer. Fortunately for coaches everywhere, there are plenty of resources available on copywriting basics and strategies for creating effective sales pages. In this article we’ll cover some of the basics of writing great sales copy so that you can create better marketing materials for your business!
What is copywriting and how to write sales copy for coaches
What is copywriting?
Copywriting is the art of writing engaging text. It’s used for many different purposes, but most commonly in advertising, marketing and sales.
Copywriters sell products and services to customers by crafting compelling words that excite their target market about what they can do with a product or service. They also use copywriting to promote brands or companies so people will be interested in buying from them again in the future.
Why do I need copywriting
Copywriting isn’t just for salespeople or marketers. If you’re a coach, copywriting can help you convert more leads and reach more people, which means more sales for you!
So let’s take a look at how to write salescopy.
How to use AIDA
If you’re a coach, you might be wondering how to write sales copy that actually works. You have a lot of competition out there and you want your copy to stand out from the rest.
AIDA is one framework that can help make this happen. Using AIDA will improve the effectiveness of your sales copy by helping you structure it in a way that engages your audience and encourages them to take action.
AIDA is, attention, interest, desire, action.
- How do you grab the attention of the reader?
- Why is the text interesting to the client, what’s it doing for them?
- How can you build their desire, so they want to know more?
- Action, is all about telling the reader what to do nxt, such as buy now or call me.
Why each service needs its own sales page
There are a lot of reasons that each service needs its own sales page, but they all come down to one thing: the audience.
The audience for your coaching services is different from the audience that buys your products or attends your events, and they will have different expectations when it comes to what they’re getting and how much it costs. For example, you have three different services/products on your website.
- A course
- Group coaching
- An event
So let’s imagine your business is mine, helping coaches set up their business and getting clients.
The course could be about discovery calls.
The group coaching is for creating your services and selling.
The event is about getting exposure.
They all have different features, benefits, and serve clients seeking different outcomes.
It’s like when you go into the supermarket, You don’t get beer in the frozen section, or pet food with healthcare.
We hope that this guide has given you a better understanding of sales copywriting. If you’re looking for more ways to improve your website, speak to David.