Low Ticket Vs High Ticket Coaching, what is the right way for you to move forward?
The higher the price, the better your sales and marketing skills need to be.
There is absolutely no avoiding that.
When people don’t know you or haven’t bought from you before, it’s easy for them to part with a lower sum, because the risk of loss is lower. This is what we need to remember.
I will not persuade you to go low or high ticket, but I want to make it clear you can do both. You can offer 2 options, such as 1-1 coaching at $5000 or group coaching at $500. You can also start people in your lower-priced offer, develop the relationship and then sell into your higher offer.
Whatever you choose, it’s your road to success. There are other coaches who may not agree with your choice, it happens a lot, but don’t let the opinions of others bother you. You do what is right for you.
The benefits of high ticket coaching clients
You get big wins.
You fill your bank account with cash.
You feel a massive sense of accomplishment.
Clients who invest more tend to see more growth because they have fewer self-limiting beliefs.
The benefits of low ticket coaching clients
You do not require strong sales or marketing skills.
It’s a lower risk for people and therefore easier to buy.
It can lead to high-ticket clients.
Commonly you can have a low-ticket offer on a monthly subscription, therefore it is possible to forecast your income.
The downside to high-ticket coaching clients is the sales cycle. You might need to work several weeks to bring the person into your business. Their expectations could be higher. You need solid business skills.
And the downside to low-ticket coaching clients. You need more clients to make your desired money. Commitment could be lower and therefore, you may experience client churn if it’s a subscription offer.
A perfect solution..?
Try a low ticket offer that is tied into a monthly subscription.
Build a stronger relationship with your clients.
Upsell them into your high-ticket program if they are ready and want it.
