5 Reasons why coaches should never become salespeople

  • It’s a nice atmosphere when people want to buy.
  • People don’t want to be sold to.
  • It creates an energy of scarcity and therefore gives you scarcity.
  • It creates objections.
  • It can create buyer’s remorse.

1. It’s a nice atmosphere when people want to buy:
Creating an environment where individuals genuinely want to invest in coaching services fosters a positive atmosphere. When potential clients approach with a genuine interest, the interaction becomes more collaborative and less transactional, allowing for a more meaningful coaching relationship.

2. People don’t want to be sold to:
Many clients seek a life coach to navigate personal or professional challenges, not to endure a sales pitch. Adopting a non-sales approach respects the client’s autonomy, fostering trust and ensuring that the coaching relationship begins on a foundation of mutual understanding and respect.

3. It creates an energy of scarcity and therefore gives you scarcity:
The scarcity mindset often accompanies a sales-driven approach, leading to an atmosphere of limitation and urgency. By avoiding sales tactics, a life coach can maintain an abundance mindset, focusing on the value they offer rather than creating a sense of scarcity around their services.

4. It creates objections:
Traditional sales approaches can generate objections as clients may feel pressured or skeptical. Life coaches aim to establish a connection built on trust and understanding. Avoiding sales-focused interactions helps mitigate objections, allowing coaches to focus on addressing clients’ needs authentically.

5. It can create buyer’s remorse:
When clients feel coerced or pushed into a decision, it can result in buyer’s remorse. A life coach who refrains from a sales-centric approach ensures that clients make decisions based on their genuine needs and desires, reducing the likelihood of post-purchase regret and promoting a more positive coaching experience.

Most marketing problems are solved in 7 minutes

You are told your issue is a marketing problem

If you need to place a screw in a wall, you do NOT use a hammer.
It may work for some people, but it’s not the right solution.
The same applies to your coaching business.
The real issue faced is a people and strategy problem.

Since you are using a hammer instead of a screwdriver the problem remains.

No need for websites or funnels

You do not require a Facebook group

Wave goodbye to paid adverts

Zero requirement for lead magnets

We invite you to see our road map, nothing more. See if our approach, is the missing piece you are looking for…

Ditching marketing gimmicks, we advocate for a common-sense approach, unveiling our roadmap for all to see. There’s no obligation to purchase – our goal is to transparently illustrate our methods.

It’s a departure from the noise of traditional marketing, as we prioritize authenticity and clarity. Take a genuine look at what makes us unique without the pressure to buy. We believe in offering insight into our journey, fostering trust through openness. In a world saturated with marketing nonsense, we stand by the simplicity of our message, inviting you to explore the essence of our offerings on your terms.