5 Reasons why coaches should never become salespeople
- It’s a nice atmosphere when people want to buy.
- People don’t want to be sold to.
- It creates an energy of scarcity and therefore gives you scarcity.
- It creates objections.
- It can create buyer’s remorse.
1. It’s a nice atmosphere when people want to buy:
Creating an environment where individuals genuinely want to invest in coaching services fosters a positive atmosphere. When potential clients approach with a genuine interest, the interaction becomes more collaborative and less transactional, allowing for a more meaningful coaching relationship.
2. People don’t want to be sold to:
Many clients seek a life coach to navigate personal or professional challenges, not to endure a sales pitch. Adopting a non-sales approach respects the client’s autonomy, fostering trust and ensuring that the coaching relationship begins on a foundation of mutual understanding and respect.
3. It creates an energy of scarcity and therefore gives you scarcity:
The scarcity mindset often accompanies a sales-driven approach, leading to an atmosphere of limitation and urgency. By avoiding sales tactics, a life coach can maintain an abundance mindset, focusing on the value they offer rather than creating a sense of scarcity around their services.
4. It creates objections:
Traditional sales approaches can generate objections as clients may feel pressured or skeptical. Life coaches aim to establish a connection built on trust and understanding. Avoiding sales-focused interactions helps mitigate objections, allowing coaches to focus on addressing clients’ needs authentically.
5. It can create buyer’s remorse:
When clients feel coerced or pushed into a decision, it can result in buyer’s remorse. A life coach who refrains from a sales-centric approach ensures that clients make decisions based on their genuine needs and desires, reducing the likelihood of post-purchase regret and promoting a more positive coaching experience.
Most marketing problems are solved in 7 minutes
You are told your issue is a marketing problem
If you need to place a screw in a wall, you do NOT use a hammer.
It may work for some people, but it’s not the right solution.
The same applies to your coaching business.
The real issue faced is a people and strategy problem.
Since you are using a hammer instead of a screwdriver the problem remains.