The pros and cons of selling life coaching in a way you have not seen before…
The pros and cons of selling life coaching often start with an idea like this, “Hey, what if I set up a course and then sell it without needing to deliver it?” And then we run out, try it, perhaps not succeed in the way we’d like to, and here’s the dangerous bit, we don’t learn from it.
Let’s talk about 1-1 coaching.
I don’t care if you charge the earth, for pennies or for free, whatever route you are going to take, please do get into 1-1 coaching even if you hate the idea. Here’s why. You will learn so much from your client, you’ll be able to use that information when selling your other services. Their perspective will shed a light you have not seen before.
The pros and cons of selling life coaching #1
Clients like intimacy. You can see quicker progress. There can be greater job satisfaction. You tend to earn more per hour. You can tailor the coaching to the client on your discovery call.
The pros and cons of selling life coaching #2
When your client leaves, your money stops.
It can be emotionally draining.
You need to set strong boundaries.
Due to a higher price, your sales skills need to be stronger.
Due to a higher price, you usually need some good relationship building before a sale.
Let us now discover more about the world of group coaching.
Personally, I love it. It’s quite easy to set up…
The pros of group coaching.
Very economical on time.
Service delivery might only be 1 hour a week.
Easy to create a monthly subscription service.
The prices are lower and easier to sell.
You don’t need to create long term relationships to make the sale.
It’s a great way to build up your income so you can leave your employment.
Imagine spending 10 hours a week on marketing and 2 hours a week on service delivery. Perhaps you need $5000 a month. That’s just 50 people all paying $100 a month. You will get 1-1 coaching clients coming from your coaching group. If you lose a couple of clients, it’s not the end of the world. You can create a great community that will talk about you.
The cons of group coaching.
You need presentation skills.
Sticking to the time of your presentation and not overrunning.
Tricky to answer questions when you need to give very personal information.
What about selling courses as a life coach?
Always a popular thing for people to try.
The pros of selling a course.
It can create a stronger relationship between you and the client.
You can sell with a buy now button.
You could move towards making a passive income.
The cons of selling a course.
You need to know your potential clients inside out.
Getting masses of targeted traffic.
Having great sales copy.
You need to deliver in the way your client wants.
If you are selling from a website, you need to cover all bases and keep people on the site.
If you are doing a webinar, your presentation and sales skills have to be very, very good.
Summary
Whatever you do, please get into a little 1-1 coaching because it will help you terrifically.
For people transitioning from an existing job, seriously consider group coaching.
For more help, just contact me. The pros and cons of selling life coaching can be hard to navigate
Yours
David
