Love him or hate him, Tony Robbins has arguably the most successful highly profitable coaching business on planet earth today. So please enjoy our article The Secret In Tony Robbins Business We Can All Learn From.
From packed stadiums of 10,000 clients, to 100’s of coaches who work his events for free, to #1 best selling books, packed programs, the coach to Presidents & Olympians, the list goes on and on.
This all from a guy who claims to have not completed any coaching certifications!
In the coaches I meet, his name often comes up. With people usually falling into one of two camps. Some dislike his upfront “say it how it is” methods and others want to become their version of him.
The Secret In Tony Robbins Business We Can All Learn From
Regardless of which camp you fit into, if you spend some time looking at his business model maybe we could all learn a thing or two about how to build a coaching business!
Today at the very top of his sales funnel is his celebrity name, books, media, free online stuff, podcast etc. He has a huge following across all his platforms, yet for the average coach these may well be a fool’s errand unless you already have 100’s of clients already!
Instead I would suggest you focus on his first live product in his funnel.
His LOW TICKET group based events/programs.
Now, we have to understand here, that a Tony Robbins ‘low ticket’ is a very different price point to what the average coach should charge – after all the guy is a celebrity! So when you see $400 – 800 for his low ticket event, this has a massive part to do with his celebrity status.
For the average coach who is not a household name, I would suggest $50 (or less) a month to be a more sensible starting point. Essentially a price point that is hard to say no to.
But the money here is a false indicator. It really is not important in terms of what you earn as a coach! Although 250 people at $31 a month is still some great money!
What the money indicates is that clients are willing to pay something (swipe their card) to start solving their problems.
The purpose of this low ticket event is to create trust, initial results and loveability, to then take the client into 1-1, higher ticker programs or whatever works for you niche clients in your coaching business.
No longer do we have to worry about who is listening to our podcast, buying our book, referring us to friends/family in large numbers, and importantly buying all your other higher ticket services from you! They are all in your low ticket group!
WHY, because they trust you, love you, get some results and get to know that you can offer more, better, and faster. You are the coach to enable them to achieve their wants & needs.
I wonder what you take from this and can put into your coaching business?
If you would like some support in building your coaching business just like this, I will happily teach you how to! DM me, we can have a casual chat about how I can support you . We charge $250 a month, and you’ll get a monthly 1-1 coaching session with one of us, 8 group coaching sessions a month and all the structures, worksheets, activities to make this happen, a great network of other coaches to get to know and much much much more.