What’s the difference between a coaching niche and an avatar?

What's the difference between a coaching niche and an avatar?

If there is one area of business a coach is going to get stuck in, it’s defining the difference between a niche and an avatar, and then detailing what you want. They can be so confusing and some life coaches spend month after month trying to work out their niche, and consequently not moving forward with their business.

It doesn’t have to be that difficult and our world is littered with so many examples, you don’t need to look and further than manufacturers of cars and sodas to see them. 

What’s the difference between a coaching niche and an avatar? It’s actually easier than you think.

It’s very easy.
A niche for coaching is a group of people.
Think of male English expats living in France who work as business coaches.
Or perhaps, single parents who are working in the evening to create a 2nd business.
And while the juices are flowing… Female execs who are burned out.
They are all groups of people.

Your avatar is an example of a person within that niche.
I’m not going to give you any examples as a list could be 100’s of pages long, basically, you are profiling someone. Tell you what, he is a short list of ten things.

No college degree.
Drives a BMW.
Visits the hair salon monthly.
Has a personal yearly income of $100,000.
Is married.
Favourite vacation is a resort that caters for children.
Has 2 children aged 5 and 7.
Likes to buy good quality food.
Enjoys value for money.
Wants to be a great parent.

Now you know 10 things about this person.
You know what I am going to go deeper for you.
Watch this.

She is female.
Her name is Rachel
She is a Democrat.
She doesn’t really get involved with political activism.
Aged 37.
Has a sister.
Her parents are childhood sweethearts.
She is on her 2nd marriage.
She is on good terms with her first husband.
She enjoys self development.
Not really into fitness but keeps an eye on what she eats.
Has been in the same job for 10 years.
She is an accountant.
Life is comfortable.
However, she wants more.
She does feel good about life, but wants to make an impact.

Ok, so there you go.
We are starting to get to know Rachel.
Not all of your clients will be exactly like Rachel, but here is the reason why you settle on an avatar.

It’s all down to your messaging.
Here are 2 examples.
Which message is she more likely to align to?

Message 1
“Hey, who is up for the hustle and ready to work those long days to get the results we want?”

Message 2
“Are you ready to start building a future for your children?”

Both messages could be for the same product or service.
However, they appeal to very different people.

So why can’t you mix up your messaging?

Take a look at the popular magazine Cosmopolitan.
I don’t read it, I have seen my wife read it.
I’m guessing it’s full of things about cosmetics, fashion, and contemporary female discussion points. What’s going to happen if they start to write about fast cars, weapons, and IT? 
Well, people are going to stop reading.

The reason why an avatar is important is because it helps you find consistency in your messaging, and that clears a path to and from your customer.

We need to be consistent. 

by Going Beyond The Illusion

by Going Beyond The Illusion

“Together, bringing people and communities together from a heart-felt perspective and inspire them to see beyond the illusion with a can-do attitude” (Channelled from David's angel)

It's how coaches build a $10,000-a-month income without being a salesperson....

100% Original FREE Training.
It replaces what every other business coach has been copying

How to use Chat GPT for Coaches

How to use Chat GPT for Coaches is the question on the lips of all life coaches right now. It has the ability to create effective short cuts to our business that extend our financial growth while supporting our clients in a way that perhaps we could not previously imagine. In this article we answer a range of questions relating to Chat GPT and how you can get started now. How to sign up for Chat Gpt The link you

Read More »
How a life coach can get referrals

How a life coach can get referrals

This article answers the question, how a life coach can get referrals…We are sure you’ll love it. How Can I Get Free Referrals? As a life coach, referrals can be a valuable source of new clients and business. The best part about referrals is that they are free and come from satisfied clients who are eager to share their experience with others. To get free referrals, you need to focus on providing exceptional service and creating a positive experience for

Read More »
How Do Life Coaches get customers

How Do Life Coaches get customers?

Building a Strong Personal Brand A strong personal brand is essential for life coaches who want to attract clients. Your personal brand should reflect your unique personality, skills, and expertise as a coach. It is important to develop a clear message and consistent image across all of your marketing materials, including your website, business card, and social media profiles. Networking and Building Relationships Networking is a crucial part of attracting clients as a life coach. Attend local events and conferences,

Read More »
"Where Do Life Coaches Find Clients?"

Where Do Life Coaches Find Clients?

How Do I Market Myself as a Life Coach? Marketing yourself as a life coach is crucial in order to attract clients. Utilize a combination of traditional and digital marketing techniques to reach a wider audience. You can create business cards, flyers, and brochures to distribute in your community. Consider speaking at events, workshops, and meetups to promote your services. With the rise of technology, digital marketing is becoming increasingly important. Build a website that showcases your skills and experience,

Read More »
How to Find Clients as a Life Coach Using ChatGPT

How to Find Clients as a Life Coach Using ChatGPT

How to Find Clients as a Life Coach Using ChatGPT As a life coach, your ultimate goal is to help your clients achieve their full potential. But in order to do that, you first need to build a thriving practice filled with a diverse range of clients. The challenge for many coaches is figuring out where to find and how to attract these clients. Utilizing the latest technology, like ChatGPT, can give you an edge in finding and retaining clients.

Read More »

How life coaches can increase motivation

Transactional analysis (TA) is a psychoanalytic theory and method of therapy developed by Eric Berne and life coaches can use it to increase motivation. A life coach can use TA to help clients understand and change their patterns of communication and behavior. By understanding the underlying transactions and dynamics in their relationships, clients can learn to take responsibility for their own feelings and actions, and communicate more effectively with others. Additionally, TA can be used to help clients identify and

Read More »

How do I sell myself as a life coach?

When you ask the question, how do I sell myself as a life coach, are you aware of the distinction between marketing and selling?  I ask because when we say “I need to learn how to sell myself” we are in fact often referring to marketing, rather than the financial transaction side of things, the part where you are talking to the client and asking them to pay you. How do I market myself as a life coach? Starting with

Read More »

Our Blog

The only blog for coaches you’ll ever need.From helping you through those tricky moments with clients, all the way through to growing your business, our blog for coaches will keep you growing.

Read More »
networking to find coaching clients

FAQ. If you have more questions, just ask, it’s really no problem

What is this about We help you turn your followers and other people interested in your expertise, in to a paid community. The community is inexpensive to join, has high value for the client and the clients build a relationship with you that leads them into buying your premium priced products. Why don’t I just sell my premium priced products? The higher the price of your premium priced products, the better you need to be at marketing, sales and persuading

Read More »
regular recurring income for coaches

7 Surprising Strategies for Achieving a Regular, Recurring Income as a Life Coach

As a life coach, you are dedicated to helping others achieve their goals and improve their lives. However, in order to sustain your business and continue to make a positive impact, it’s important to also focus on building a stable and consistent income. If you’re struggling to achieve a regular, recurring income as a coach, you may be wondering what strategies you can use to turn things around. In this article, we’ll explore 7 surprising strategies that can help you

Read More »