Why Scarcity Selling Tactics Should Be Avoided LIke The Plague
If you are unaware of Dr Joe, I want to share something with you, before we begin…
Dr. Joe Dispenza is a neuroscientist, chiropractor, and author who often discusses the relationship between thoughts, emotions, and the vibrational energy we emit. While he primarily focuses on the concepts of meditation, consciousness, and the mind-body connection, he doesn’t specifically delve into the realm of sales or coaching techniques.
However, his teachings emphasize the idea that our thoughts and emotions emit vibrational frequencies that can influence our experiences and the reality we create.
According to Dr. Dispenza, positive and elevated emotions, such as gratitude and love, can contribute to a higher vibrational frequency, potentially attracting positive experiences into our lives. Conversely, negative emotions and thoughts may lead to lower vibrational frequencies, which could attract undesirable experiences.
In the context of coaching, using scarcity tactics for selling services generally involves creating a sense of urgency or limited availability to encourage potential clients to take immediate action. While this approach might generate quick results, it can be incongruent with Dr. Dispenza’s teachings about maintaining positive vibrations, is it want you want for your high-ticket coaching?
Scarcity tactics often play on a sense of lack or urgency, potentially inducing stress or fear in clients. From Dr. Dispenza’s perspective, this negative emotional state may contribute to a lower vibrational frequency. Coaches who adopt scarcity tactics might inadvertently be aligning their marketing strategies with lower vibrational energies.
Instead, a coach focused on Dr. Dispenza’s teachings might emphasize positive and empowering aspects of their services. This could involve highlighting the benefits, success stories, and transformative experiences, creating a narrative that resonates with elevated emotions. Such an approach aligns more with the idea of attracting positive experiences through higher vibrational frequencies.
Ultimately, it’s essential for coaches to align their sales and marketing strategies with their values and the ethical principles they uphold. While scarcity tactics may generate short-term gains, the long-term success of a coaching business often relies on authentic connections, trust, and positive client experiences.
If a coach consistently engages in low vibrational activities or employs strategies that generate negative energy, there could be several consequences
1. Attraction of Negative Experiences:
Engaging in low vibrational activities may contribute to a mindset that attracts negative experiences. Clients may sense this negative energy, affecting the coach-client relationship and potentially leading to dissatisfaction.
2. Client Disconnection:
Coaches who adopt fear-based or scarcity-driven tactics may create a disconnect with clients. If clients feel pressured or manipulated, it can erode trust and hinder the development of a strong, positive coaching relationship.
3. Limited Client Success:
A coach’s negative energy can influence the coaching process and hinder clients from achieving their full potential. Clients may struggle to overcome challenges or experience slower progress due to the coach’s low vibrational state affecting the coaching dynamic.
4. Reputation Damage:
Word-of-mouth plays a significant role in the coaching industry. If clients have negative experiences or perceive the coach as operating from a low vibrational state, it can harm the coach’s reputation. Negative reviews or feedback could deter potential clients from seeking their services.
5. Burnout and Lack of Fulfillment:
Coaches who consistently operate in a low vibrational state may experience burnout and a lack of fulfillment. Negative energy can drain personal energy levels, making it challenging to sustain a passion for coaching and hindering the coach’s overall well-being.
6. Limited Referrals:
Referrals are often based on positive client experiences and satisfaction. A coach generating negative energy may receive fewer referrals, limiting the growth of their coaching business and professional network.
7. Stagnation in Business Growth:
A coach’s negative mindset and energy may hinder their ability to adapt, learn, and grow in their coaching practice. Stagnation in business growth is a possible consequence when a coach is resistant to positive change and personal development.
To mitigate these potential consequences, coaches can focus on cultivating a positive and empowering mindset, adopting ethical and client-centered practices, and continuously working on personal and professional growth. Embracing a high vibrational state may contribute to a more fulfilling coaching experience for both the coach and their clients.