What the numbers keep saying about coaching websites

Coaching websites are bad at saying what they actually sell. In this article we show you how to write an offer a stranger understands, with a full before and after example.

So many types of coaches it's hard to say which one you are. In this article we list the types of coaches in groups, what each helps with and who pays.

Calling yourself a transformational life coach tells a stranger very little. In this article we look at what buyers search for and how to make it mean more.

SEO for coaches sounds technical, so it gets put off. In this article we go through the six jobs that get a coach found on Google, in plain English.

Starting an online coaching business gets buried under logos and funnels. In this article we go through the steps in order, from who you help to first clients.

Want to be a communication coach but unsure who'd pay? In this article we cover what the job is, the rules, and how to pick a slice that gets you clients.

Life coach salary figures online are all over the place. In this article we look at the real ICF numbers, what they leave out, and the sum behind income.

A group coaching program sounds like more clients for less time, but it can go wrong. In this article we cover when it works and how to build one step by step.

Posting every day and still no clients? In this article we cover email marketing for coaches: who to email, what to send, how often, and a welcome sequence.

Asking for referrals feels like begging, so you don't ask. In this article we build a coaching referral program: when to ask, what to say and how to thank.

Paid for a coaching photoshoot and still don't know which photos to use? In this article we go through the shot list a coach needs and how to brief it.

Looking for coaching industry statistics you can trust and quote? In this article we share what we found scoring 10,954 coaching websites and 918 markets.

A vague coaching agreement leads to rows over refunds and missed sessions. In this article we go through each part of a coaching contract with example wording.

A coaching business plan sounds like a 30-page bank document, so it never gets written. In this article we fill in a one-page plan for a made-up coach.

Stuck on coaching business names and scared of picking the wrong one? In this article we choose a name step by step, check it's free and build examples.

Not sure if a coaching application form helps or puts people off? In this article we cover when to use one, when it gets in the way, and what to ask.

People hire a career coach for at least seven different reasons. In this article we share what your website needs to say to get clients, the pages you need, and a full example.

Every business coach for coaches says they can get you clients, and they can't all be right. In this article we show how to check one before you pay.

82% of coaching websites hide their prices, but 65% of the best ones show a price. How to set out your life coach rates, and what to write if you don't.

Four things separate a good coaching homepage from a poor one, and the first is worth more than the other three together. The order changes everything.

We scored 10,954 coaching websites. Good ones and bad ones are built to almost the same standard. Four things separate them, and none is design.

We scored 11,377 coaches' LinkedIn headlines out of 10. The average is 2.56, and 420 of them have written the same two words.

One of these your homepage needs and the other one costs you work. The difference, and which of the two a stranger is actually looking for.

Nine of the ten richest coaching markets are ones where every claim has already been made. Mindset alone has 255 books that got there first.

10,954 coaching websites, 11,377 LinkedIn headlines and 918 coaching markets. All three fail at the same point, and it isn't the bought half.

Most plans open with channels. This one opens with the two steps that cost nothing and that 86% of coaching websites have skipped.

90.6% of coaching niches hold buyers at more than one stage of awareness. Her age and income can't tell you which one you're writing to.

94.3% of coaching websites ask a stranger to book a call. 66.5% give her nothing to believe first. What 10,954 sites and 918 markets show.

Four things on one homepage and a stranger has to work out which one she is. What the 918 markets we mapped say about picking just one.

Health and nutrition coaches score 3.55 against a market average of 3.65, and the shortfall is all in clarity. Practitioner language is why.

Five seconds on your homepage: can a stranger say what you do and who for? We scored 10,954 coaching sites on exactly that. 86% couldn't.

Proof decides the sale in 92.9% of coaching markets, and on day one you have none. Why the bar is far lower than it looks, and what counts.

In 40.2% of coaching markets the buyer isn't looking for a coach yet. She's searching the thing happening to her, which is a different list.

117 niches and 918 sub-niches, and four out of five sub-niches want something the market above them doesn't cover. What each one's buyers are after.

The average coaching website scores 3.65 out of 10 and 22.7% score under 3. What you actually have to replace if you decide to skip one.

Six faith-led coaching markets, mapped for what actually drives the purchase. The parent market decides more than the faith does.

Coaching websites average 9.03 out of 10 on the build and 1.51 on proof. The look is the half already done, and the half with a supplier.

Urgency supports the sale in 4.4% of the 918 coaching markets we mapped. Social proof does in 92.9%. What attraction looks like measured.

10,954 live coaching websites, scored out of 10 on ten things a stranger needs. Where every mark goes, and which criterion loses the most.