What the numbers keep saying about coaching websites

82.3% of coaching websites hide their prices, but 65% of the sites that did best show one. How to make either choice work, and what to write if you don't.

Four things separate a good coaching homepage from a poor one, and the first is worth more than the other three together. The order changes everything.

We scored 10,954 coaching websites. Good ones and bad ones are built to almost the same standard. Four things separate them, and none is design.

We scored 11,377 coaches' LinkedIn headlines out of 10. The average is 2.56, and 420 of them have written the same two words.

One of these your homepage needs and the other one costs you work. The difference, and which of the two a stranger is actually looking for.

Nine of the ten richest coaching markets are ones where every claim has already been made. Mindset alone has 255 books that got there first.

10,954 coaching websites, 11,377 LinkedIn headlines and 918 coaching markets. All three fail at the same point, and it isn't the bought half.

Most plans open with channels. This one opens with the two steps that cost nothing and that 86% of coaching websites have skipped.

90.6% of coaching niches hold buyers at more than one stage of awareness. Her age and income can't tell you which one you're writing to.

94.3% of coaching websites ask a stranger to book a call. 66.5% give her nothing to believe first. What 10,954 sites and 918 markets show.

Four things on one homepage and a stranger has to work out which one she is. What the 918 markets we mapped say about picking just one.

Health and nutrition coaches score 3.55 against a market average of 3.65, and the shortfall is all in clarity. Practitioner language is why.

Five seconds on your homepage: can a stranger say what you do and who for? We scored 10,954 coaching sites on exactly that. 86% couldn't.

Proof decides the sale in 92.9% of coaching markets, and on day one you have none. Why the bar is far lower than it looks, and what counts.

In 40.2% of coaching markets the buyer isn't looking for a coach yet. She's searching the thing happening to her, which is a different list.

117 niches and 918 sub-niches, and four out of five sub-niches want something the market above them doesn't cover. What each one's buyers are after.

The average coaching website scores 3.65 out of 10 and 22.7% score under 3. What you actually have to replace if you decide to skip one.

Six faith-led coaching markets, mapped for what actually drives the purchase. The parent market decides more than the faith does.

Coaching websites average 9.03 out of 10 on the build and 1.51 on proof. The look is the half already done, and the half with a supplier.

Urgency supports the sale in 4.4% of the 918 coaching markets we mapped. Social proof does in 92.9%. What attraction looks like measured.

10,954 live coaching websites, scored out of 10 on ten things a stranger needs. Where every mark goes, and which criterion loses the most.